Sports & Fitness Industry Association

The Sports and Fitness Industry Association (SFIA) is a leading trade association dedicated to promoting participation in sports and fitness while strengthening the industry’s overall growth. Through its comprehensive sport report and valuable sports insights, SFIA supports more than 700 brands, manufacturers, retailers, governing bodies, and sports leagues across the United States. Representing thousands of locations and hundreds of thousands of employees, the association provides essential research data, advocacy, thought leadership, education programs, and collaborative opportunities to help businesses grow and shape the future of the sports and fitness industry.